Grow Amazon Profit With Controlled Ad Spend

A supplements brand was struggling to convert existing demand into profitable growth after stockouts and an inefficient PPC setup disrupted momentum.

From March 2025, I restructured advertising and progressively scaled budgets, strengthened listing visuals and content, introduced Subscribe & Save, and systematic coupon management.

Within 5 months by the August 2025 total sales reached $81K, +189% from $28K of the March level. Ads sales raised 5x from $10K in March to $51K while ACoS fell to 52% which was below the target ACoS of 60%.

I took over PPC for a disposable face towel product in May 2025 with weak organic visibility on important search terms.

By concentrating advertising around 15 priority keywords and adding remarketing plus Subscribe & Save support, the account reached top-10 organic positions, increased ad sales 3.8x and reduced TACoS by 36% within roughly one month.

In the following month, repeat customers reached 77 (+133%), generating 80 repeat orders (+129%) and $1.4K in repeat sales (+149%), providing an early positive signal for the retention strategy.

A bicycle helmet launch in the EU started behind plan because logistics and stock issues restricted advertising.

Once inventory became available, I launched a broad range of Amazon Ads campaigns to cover more relevant targets, grow share quickly and accelerate stock sell-through.

By September, monthly ad sales reached €20K at 4.7 ROAS, beating the sales target by 63% and generating €7K in additional revenue while delivering a stronger ROAS than planned.

A mature UK leather furniture accessories brand, Amazon vendor, was under growing pressure from cheaper imports. After an initial attempt to accelerate sales pushed ACoS close to 15%, we decided not to chase unrealistic growth, but focus on protecting sales volume and target ACoS, using disciplined bid and budget management to protect sales.

From July 2023 until the project ended the following July, the priority was to maintain monthly sales at £55K to £60K, keep ACoS within 10% to 14%, and defend market position.

I achieved this goal, with both ACoS and sales remaining within target throughout the period. In July 2024, campaigns generated £30.6K in ad sales from £4.2K spend, at 13.7% ACoS. Total sales reached £55K, with a profitable 7.6% TACoS. Ads helped the brand maintain strong visibility in an increasingly price-driven niche.

I took over Amazon Ads for a broad office supplies catalog where poor content and mixed-product campaigns limited both conversion and advertising control.

After restructuring PPC and progressively improving listings, the 7-day moving average of daily paid sales increased substantially from €150 up to €900, while 7-day average ACoS stabilized around 20%.

Over 8 months, Germany market generated €96.6K in ad sales from €22.2K in spend at 23% ACOS.

A home improvement and gardening tools account was spending at more than 360% ACoS when I took over in October 2020. I reduced inefficient spend, rebuilt the PPC structure and prepared the account for seasonal demand.

In 8 months, by mid-June 2021, the campaigns had generated €80.6K in advertising sales from €20K in spend at 24.8% average ACoS.

A pet accessories brand was struggling with unstable sales and a 44% ACoS.

I rebuilt the PPC structure, added new campaign types, refined keyword targeting, and improved product content.

ACoS fell to 26% within 1 month. Monthly ad sales later reached €19K, with ACoS as low as 18%. Over 10.5 months, PPC generated €114.4K in sales at a 22.5% ACoS.

I restructured Amazon Ads and carried out deeper keyword research for a premium wall mirror that was struggling with sales and advertising efficiency in Germany. In parallel, we strengthened the listing to communicate its premium positioning.

Within several weeks, average daily sales more than doubled to €540 while ACoS declined to 10.7%.

A struggling kitchen utensils launch was spending heavily with ACoS at 153% without generating meaningful sales.

I reworked the campaign structure, cleaned up targeting and continued optimizing spend while broader listing, promotion and catalog issues were addressed.

Over 17 months, the product generated €115.7K in ad sales and become 6-figure product with ACoS at 23.5%. The best month sales reached €21.7K with 19% ACoS.

A gaming accessories brand already had a solid Amazon Ads foundation, generating about €32.7K per month at 27.4% ACoS.

I improved campaign management, targeting and bids while the brand's in-house team strengthened the listings.

From August–September to November–December 2019, ad sales increased 113% to €139K, while spend stayed flat and ACoS dropped 53% to 12.9%.

A new kitchen sink product launched ahead of its main spring-summer renovation season.

I built the advertising foundation around highly relevant search terms and competitor product targeting, then optimized bids and spend toward a sub-10% ACoS goal.

From 3 December 2019 to 29 February 2020, the campaigns generated €44.1K in ad sales at 7.75% ACoS.